7x the impact with mpn cinema advertising
MPN’s in‑cinema campaigns at Roxy Cinemas benefit from Lumen Research’s findings that cinema delivers four to seven times the attention of TV, social or digital video channels.
That study showed 97 % of cinema audiences view ads versus just 38 % on TV and 35 % on CTV, with cinematic content watched three times longer than TV/CTV and up to ten times longer than social media.
For MPN advertisers, that means ads placed before feature films at Roxy Cinemas don’t just reach people, they truly engage them, boosting recall, brand choice, foot traffic and sales more efficiently than other video formats.
Advertising with MPN at Roxy Cinemas offers brands access to a premium cinema environment across multiple high-footfall locations in Dubai.
With a range of screen formats; from boutique lounges to immersive MAX experiences, advertisers can tailor campaigns to specific audience demographics.
Whether it’s families, young adults, or luxury consumers, we match the right message to the right movie. Our team handles over 2,000 advertisers a year, giving us deep insight into consumer behavior and content alignment.
That means smarter targeting, higher impact, and better ROI with MPN and Roxy Cinemas.
Locations Where You Can Get Your
Brand On The Big Screen
Al Khawaneej
6 SCREENS, 366 SEATS
A community-focused cinema offering strong reach into residential, family-oriented audiences.
City Walk
10 SCREENS, 744 SEATS
A luxury destination ideal for reaching upscale shoppers and urban professionals.
Box Park
5 SCREENS, 99 SEATS
A trendy, urban location frequented by younger, creative, and socially active consumers.
The Beach JBR
9 SCREENS, 878 SEATS
A beachfront cinema drawing tourists, residents, and high-footfall weekend crowds.
Dubai Hills Mall
15 SCREEN, 1203 SEATS
Home to Roxy Xtreme, the region’s largest screen, attracting families and blockbuster audiences.
Ibn Batuta Mall
COMING SOON.
A family friendly multiplex in the heart of the iconic Ibn Batutta Mall.
Companies that are
making the impact
