Who Are MPN
MPN (Multi Platform Network) is the media sales powerhouse behind some of the UAE’s most visible and high-impact advertising platforms, including the largest megahoarding structures in the region. As part of ARN and the broader Dubai Holding ecosystem, our OOH division gives brands access to a portfolio of premium outdoor sites, dominating Sheikh Zayed Road, key arterial routes, and high-footfall destinations. MPN is also the exclusive commercial partner for , Dubai’s most luxurious cinema chain, delivering integrated brand experiences across its six high-end locations.
What Does MPN Offer
We deliver full-spectrum OOH advertising solutions, from iconic megahoardings and double-sided unipoles to dynamic 3D interactive displays. Our portfolio also includes immersive in-cinema branding opportunities at , from on-screen ads and branded lounges to activations, ticket branding, and event sponsorships. Whether you’re targeting commuters, shoppers or cinema-goers, our platforms are built to match your ambition. We also offer full creative and production support.
Why Does MPN Work
In a market like Dubai, where the car is king and commutes are long, smart outdoor advertising gets seen, again and again. Our sites are strategically placed for maximum two-way exposure, high dwell time, and unbeatable visibility. Combine that with Roxy Cinemas’ premium footfall and captive audiences, and you’ve got a powerful formula for brand impact in and out of home.
Who Does MPN Work With
From global brands launching across the Middle East to local disruptors making their mark, we’ve partnered with every major vertical including automotive, fashion, real estate, FMCG, entertainment and more. Whether it’s a skyline-dominating hoarding or an exclusive cinema partnership, our track record is simple: impactful campaigns, real-world results, and long-term brand lift.
How To Partner With MPN
We keep things simple and strategic. Whether you’re booking one high-visibility unipole, planning a full-city OOH takeover, or integrating your brand into Dubai’s most premium cinema experience, our client team will guide you through the process. From site selection to artwork, timelines, permits and post-campaign reporting, MPN can deliver it all.
Our Team
Our Team of
Multimedia Experts
Mahmoud Al Rasheed
General Manager
Joshua Busteed
Chief Commercial Officer
Mathew Johnson
Chief Marketing Officer
Martyn Frederick
Director, Sales & Operations
Jeevan Shetty
Director, Operations & Business Development
Arpan Suri
Sales Integration Director
Vivek Sethia
Senior Marketing Manager
Sumantra Ghosh
Senior Business Development Manager
Mohannad Zaki
Sales Account Manager
Talin Bachwati
Sales Account Manager
Mohammed Musleh
Assistant Manager
Eman Ahmed
Office & Procurement Executive
Send A Request
Got A Project Or
A Partnership In Mind?
Whether you’re looking to launch a campaign, explore a strategic partnership, or submit a proposal, our team at MPN is here to help. We work with brands, agencies, and media buyers across cinema, outdoor, radio, and digital platforms to deliver high-impact advertising that reaches the right audience at the right time.
To discuss opportunities at Roxy Cinemas, megahoardings across Dubai, or custom brand activations, get in touch using the form