A New Dimension in Cinema Advertising

Exclusive Cinema Advertising Opportunities Across Dubai’s Premier Theatre’s

Welcome to an exciting new chapter! Effective from 1st Jan 2025, MPN is proud to partner with Roxy Cinemas to bring unparalleled advertising opportunities to local and international brands. Together, we will revolutionize how brands engage with audiences in cinema environments.

Roxy Cinemas operate 5 premium locations across Dubai, including Roxy Dubai Hills Mall with the largest screen in the Middle East. All Roxy Cinemas offer audiences an unparalleled viewing experience.

This partnership combines MPNs proven track record as Dubai’s most trusted media owner with Roxy Cinema’s reputation for luxury and excellence in the cinema experience.

Locations

Roxy - Al Khawaneej Walk

Roxy – Al Khawaneej Walk

6 Screens, 366 seats

Located in a favorite destination of the local Emirati Community, Roxy Cinemas Al Khawaneej embodies the definition of a true, boutique cinema experience like no other.

Roxy - BoxPark

Roxy – BoxPark

5 Screens, 99 seats

The region’s first boutique cinema experience, where the on-screen magic and off-screen allure are synced to give you a show to remember. With tasteful touches and details such as hand-stitched Italian leather chesterfields, guests can perfectly pair their movie with our carefully-crafted menu of gourmet selections.

Roxy - CityWalk

Roxy – CityWalk

10 Screens, 744 seats

At CityWalk you can enjoy the ultra-premium Platinum experience and the stadium style Silver experience, allowing movie lovers to enjoy movies in an exciting environment that pays homage to the magic of the movies.

Roxy - Dubai Hills Mall

Roxy – Dubai Hills Mall

15 Screens, 1203 seats

Experience movies like never before. This 15-screen multiplex is home to Xtreme – the Middle East’s biggest cinema screen equipped with state-of-the-art laser projection and DOLBY ATMOS sound, plus seven ultra-premium Platinum screens and seven luxurious Silver screens.

Roxy - JBR, The Beach

Roxy – JBR, The Beach

9 Screens, 878 seats

The Beach is a paradise for dining, leisure and entertainment. Be seated in comfort at Roxy Cinemas, The Beach and enjoy your favourite movie and experience our Platinum lounge and Silver experience with delicious food and drinks.

Engage Audiences with Maximum Impact

Cinema advertising is a high-performing medium:

– Unmatched Attention: Cinema-goers are fully immersed and free from distractions, leading to higher ad recall and impact.
– Captive Audience: Movies draw audiences with an emotional connection, which enhances receptivity to advertising.
– Premium Storytelling: Cinema enables brands to deliver bold, creative, and emotionally impactful messaging.

Why Advertise with Roxy Cinemas

Roxy Cinemas is synonymous with excellence

– Premium Locations: Strategically positioned in high-footfall areas across Dubai.
– Luxury Experience: Known for plush seating, state-of-the-art screens, and exceptional food and beverage offerings.
– Record-Breaking Features: Home to the largest screen in the Middle East, making every message larger than life.
– Roxy Cinemas attract a sophisticated, high-income audience, providing brands with unparalleled exposure to premium demographics.

Cinema Delivers Captive Audiences

Reach your audience where they are most engaged – during the magic of a cinematic experience

– Targeted Advertising: Customize your campaign by genre, movie type, or audience demographic.
– Premium Impact: Big-screen visuals and immersive surround sound elevate your brand’s message to unforgettable heights.
– Studies show cinema advertising generates higher recall and brand affinity compared to other mediums.

Expanding the Cinema Advertising Experience

With MPN, cinema advertising isn’t limited to on-screen:

– Brand Activations: Transform cinema foyers into interactive brand spaces for experiential marketing.
– Sponsorship Opportunities: Partner with Roxy Cinemas for exclusive sponsorships of premieres, F&B offerings, or branded theatre sections.
– Off-Screen Advertising: Leverage digital displays, poster campaigns, and merchandise placement for comprehensive brand presence.
– Roxy Cinemas offers advertisers a full-spectrum marketing platform that engages audiences before, during, and after the movie.

Capture the Unique Advantages of Cinema Advertising

Don’t miss this opportunity to engage with Dubai’s most captivated audiences:

– Contact us to explore customized advertising packages.
– Schedule a meeting with our team to discuss your objectives.
– Be among the first to leverage this exciting new partnership between MPN and Roxy Cinemas. Let’s collaborate to create impactful, memorable campaigns that resonate with audiences and deliver results.

Adults 35–55

Adults 35–55

Nostalgic entertainment with cultural resonance

For adults aged 35–55, cinema is a timeless retreat from the hustle and bustle of daily life. Whether it’s a powerful biopic, a nostalgic classic, or the latest award-winning masterpiece, the theater is where they can relax and recharge while indulging in world-class entertainment. It’s also the perfect place for brands to connect with this established audience, who value quality, substance, and memorable experiences.

Affluent and Aspirational Consumers

Affluent and Aspirational Consumers

Luxury entertainment for elevated lifestyles

For affluent and aspirational consumers, the cinema represents more than just entertainment—it’s an elevated lifestyle experience. From luxury seating to exclusive screenings, it’s where they indulge in premium storytelling that aligns with their taste for quality and sophistication.

Ages 16–34

Ages 16–34

The Cinema Enthusiasts

Young adults (16–34) are cinema’s most passionate fans, thriving on the buzz of major film releases. They’re eager to catch the latest blockbusters early, joining the conversation while it’s hot and sharing the magic with friends and family. For them, cinema isn’t just entertainment—it’s an unmissable, immersive experience that combines high-quality visuals with an unforgettable atmosphere.

Families

Families

Big Fun for All Ages

Cinema is the ultimate family treat—a perfect mix of relaxation for parents and entertainment for kids. With family-friendly films releasing during school holidays and weekends, cinema offers a chance for everyone to come together and enjoy quality time. It’s also an ideal platform for brands aiming to reach families when they’re relaxed, happy, and fully engaged.

High-Income and Elite Segment

High-Income and Elite Segment

Exclusive, premium, and refined storytelling

For the high-income and elite segment, cinema is a curated experience of culture and refinement. With access to VIP services, private screenings, and blockbuster premieres, it’s an opportunity to enjoy entertainment in a way that mirrors their preference for exclusivity and excellence.

Mid Teens (15–17)

Mid Teens (15–17)

Shared thrills and memorable moments

Mid-teens (15–17) are all about staying connected to the latest trends, and cinema is where it all happens. Whether it’s a coming-of-age story or the newest blockbuster, the theater offers them a space to bond with friends, explore emotions, and escape into epic worlds. This is an age group that values authenticity, and the cinema environment is ideal for brands to build genuine connections.

Mini Teens (13–15)

Mini Teens (13–15)

Social fun and pop culture

For 13–15-year-olds, cinema is the ultimate playground of imagination. From animated adventures to superhero sagas, the big screen fuels their sense of wonder and keeps them coming back for more. It’s also a key social outing, where they can laugh, gasp, and cheer with their friends. Brands looking to capture the attention of this digitally savvy generation will find cinema to be a powerful and exciting platform.

Men (16-34)

Men (16-34)

The First to Know, the First to Act

Young men aged 16–34 are all about being in the know. They love the hype of new releases, craving shared experiences with their circle. This group is highly receptive to advertisements shown in cinemas, viewing them more favorably than ads in other media. Their attention is prime real estate for brands looking to build trust and excitement for the latest products.

Women (16-34)

Women (16-34)

Capture the Emotional Connection

Women aged 16-34 view cinema as an exciting and immersive escape. They’re drawn to the emotional connection and relatability of compelling stories, whether it’s heartwarming dramas, inspiring female-led narratives, or laugh-out-loud comedies. For this audience, cinema is a social experience a chance to bond with friends, enjoy a girls night out, or unwind after a busy week. They’re highly engaged and receptive to brands that align with their values and aspirations, making cinema an ideal platform to connect with this dynamic and trend-conscious demographic.

Adults Without the Kids (Date Night)

Adults Without the Kids (Date Night)

Romantic escape for busy parents

Cinema is the perfect escape for parents looking to reconnect and unwind on a much-needed date night. With the kids safe at home, the big screen offers a rare opportunity to immerse themselves in gripping dramas, laugh-out-loud comedies, or heart-pounding thrillers. It’s a chance to rekindle their love for storytelling—and each other—in an environment free of distractions.

Young Adults (18–21)

Young Adults (18–21)

Buzz-worthy stories and shared experiences

For 18–21-year-olds, cinema is more than entertainment—it’s a lifestyle. As they navigate independence, they see cinema as a go-to venue for socializing, dates, and memorable experiences. From edge-of-your-seat thrillers to buzzy blockbusters, they love being part of the hype and sharing it on social media. This makes them highly receptive to creative advertising, particularly when brands align with their adventurous spirit.

Young Professionals

Young Professionals

Creative break from daily grind

For young professionals, cinema is the perfect escape from the demands of work life—a space to relax, recharge, and get inspired. Whether they’re catching the latest indie darling or the hottest blockbuster, the experience allows them to unplug from the daily grind and reconnect with creativity. It’s also a great opportunity for brands to capture their attention when they’re in an upbeat and open mindset.

CINEMA AUDIENCE MEASUREMENT

Audience Measurement Data provided by Streach

– Streach is a mobility mining platform, which provides OOH audience measurement data for advertising campaign performance measurement and analysis.
– MPN and Roxy Cinemas are pleased to integrate place-based OOH measurement into the MPN & Roxy Cinema project to allow brands to accurately measure audiences and determine their composition, such as demographic and behavioral metrics.
– Streach audience data allows brands to predict campaign performance levels, enabling them to make informed decisions based on their own target audience and campaign requirements.
– The Streach research methodology is endorsed by all major UAE media agencies and the majority of UAE OOH media owners, as the most acute and trusted 3rd party OOH data provider in the region.